All Providers are expected to Support the Anderson & Anderson Brand

Posted on: August 15, 2007

Anderson & Anderson is recognized as a brand name in anger management. This has not occurred accidentally but rather a response to consistent aggressive marketing and branding. Whenever I am interviewed, I make it a point to insert something about Certified Anger Management Providers as well as the American Association of Anger Management Providers in my response.
In order to see how successful my efforts have been, go to goggle and type in “Anderson & Anderson, anger management” and you will see pages and pages of content regarding Anderson & Anderson and its provider list. If you type in “anger management providers”, you will see that it is our list which is the standard worldwide. The American Association of Anger Management Providers is an organization less than three years old. I have managed to add my name recognition and positive brand to make this organization credible to the tune of 150,000 hits per month. This is remarkable for any new organization. You can and should continue this branding in all of your marketing efforts. It is to the benefit of all Anderson & Anderson providers and the model as well to let the world know of our accomplishments. All Certified Providers on the Anderson & Anderson list of providers are expected to brand and market the Anderson & Anderson Curriculum on business cards, websites, web logs, brochures, letterhead and publications. This is good for everyone and a reasonable expectation given the amount of time and money which Anderson & Anderson spend on branding and marketing this model. For anyone unwilling to participate in our joint efforts, we will accommodate you by removing your entry from our provider list.

George Anderson, MSW, BCD, CAMF


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